News source: ANGUS GRIGG AND LISA MURRAY 19 sep 2014 Financial Review

NSW dairy co-operative Norco will more than double sales of fresh milk to China, a sign of how Australia's reputation for high-quality and safe food is helping it sell produce at premium prices overseas.

Despite its fresh milk retailing for a hefty $9 a litre in Shanghai, Norco has found no shortage of demand. It will increase weekly deliveries from 30,000 to 80,000 bottles under a new distribution agreement with a Chinese importer.

"This is really a great opportunity for the Australian dairy industry," said Norco chief executive Brett Kelly.